Fender guitars Custom Color Chart 1964 pre-CBS

The pre-CBS Fender Fine Electric Instruments color chart! This color chart is from 1964. I received this rare bit of Fender paper with a 1964 Fender Jaguar that was factory finished in super rare Black! Custom color Fender guitars are often misidentified as the wrong color. The difference in shades can be very subtle which can make it difficult to determine. Not only that, but different colors received different amounts of clear coat over the color which yellows over time. This can drastically change the hue of the color! Lake Placid Blue Metallic especially fades significantly to a green color.

I'm always a vintage Fender guitar buyer but I especially love the Fender guitars from the 1960s and 1970s with factory custom color options finishes. You can contact me here to sell a Fender guitar

Or if you're looking for help with Fender guitar dating, check out these blog posts:

How to date a Fender Stratocaster

How to date a vintage Fender Jazzmaster

How to date a Fender Jaguar

Vintage 1964 Fender Jaguar electric guitar Black

The color chart changed throughout its availability from late 1961 until about the mid 1970s. The first version of the color chart included Shell Pink which was very rarely ordered. Shell Pink soon disappeared and Burgundy Mist Metallic soon took its place. Shoreline Gold Metallic was also rarely ordered and the color was updated in 1965 to Firemist Gold Metallic.

Vintage 1965 Fender Jaguar Fiesta Red headstock electric guitar

Scroll back up to the color chart and look for this rare color: Fiesta Red. This 1965 Fender Jaguar was factory finished in a rarely ordered color that's become quite desirable to Fender collectors. Fiesta Red is a color that has to be seen in person. It's a blend of red, orange, and pink. It can look different in different lighting. It's a very fine color that I'm always looking for.

Vintage 1968 Fender Telecaster Candy Apple Red electric guitar

Here's a very cool factory finished Candy Apple Red Metallic Fender Telecaster from 1968! Candy Apple Red Metallic is one of the most common colors but it's a bit less common to find it on a Telecaster model. Jaguars and Jazzmaster were more commonly ordered in custom colors than Telecasters were. Teles were the baseline standard full scale solid body electric so they were less commonly ordered special.

I'm always looking for custom color Fender guitars. Are you looking for help identifying your Fender guitar? Is it a custom color? I can help with Jaguars, Jazzmasters, Stratocasters, Telecasters, what have you. Drop me a comment with contact info or reach out to me here at the sell my vintage Fender guitar page.

John Shults

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